How to Create a Landing Page on Existing Wix Website Easily 2026

Open the Wix Editor for the site you already have live. Your regular navigation, Home, About, Contact, Blog, and whatever else you've built, sits across the top, and that's exactly the navigation a standalone landing page is meant to sit apart from. Anything you add here starts life as part of the same site and menu structure by default, which is why the later steps exist to deliberately separate it.

Click Pages & Menu on the left side of the editor, then Add Page (or +Add Menu Item, then New Page, depending on your editor version) to open the page-creation dialog. Categories run down the left: About, Services, Projects, Contact, and under General, a dedicated Landing Page category sits next to options like 404 Error Page.

Its templates are built around specific uses like "Coming Soon" and "Down for Maintenance" pages, not a generic marketing layout. That still works for a campaign page: pick whichever thumbnail's section structure fits, since every heading, image, and paragraph on it is fully replaceable in the next step.

After picking a layout, Wix shows a short "Adding Your Page" progress dialog while it prepares the content behind the scenes. Once it finishes, you land on the new page fully populated with placeholder sections: headings, body paragraphs, and images already positioned, so you edit existing structure instead of building sections one at a time from an empty canvas.

Click into any text element to edit it directly. The editor's selection toolbar surfaces Edit Text alongside Generate Text with AI, a fast way to draft a first pass of headline or body copy if you're starting from an idea instead of a finished script. Work through each section, replacing placeholder headings like "Vision" and their filler paragraphs with your actual offer, benefit statements, or campaign details.

A campaign page usually converts better without your full site menu pulling visitors away mid-funnel. Click the More Actions icon next to the page in your pages list, choose Settings, open the Layouts tab, and select No Header & Footer.

Wix's own guidance for landing pages recommends this specifically, so visitors focus on the page's message instead of browsing elsewhere. Do this deliberately: without a header, there's no way back to the rest of your site, so make sure your call-to-action button, or a linked logo, does that job instead.

Rename the page's URL slug to something short and specific to the campaign, and remove it from the visible menu if you don't want it competing with Home and About in your regular navigation. It stays reachable through whichever link you choose to share, in an ad, an email, or a post. Toggle mobile view to confirm your edited sections still read cleanly on a smaller screen, since ad and social traffic often arrives on mobile first, then run Preview and click through as a visitor would before you publish.