Easy Tech TutsHow to Setup Products and Prices in Stripe, Add Recurring Subscription Price Type Easily 2026
By Impran M N
Whether you're selling a single product or running a subscription business, Stripe's product and pricing setup is the foundation everything else builds on. This guide covers creating a new product, adding a one-time price, configuring a recurring subscription price, and understanding how those prices connect to customers and checkout.
01Create a new product in Stripe
Start by adding a product entry in your Stripe dashboard — this is the container that all your pricing options will attach to.
02Add a one-time price type
For simple, single-purchase items, configure a one-time price tied to the product you just created.
03Set up recurring subscription pricing
For memberships or SaaS-style billing, add a recurring price and choose the billing interval, such as monthly or annual.
04Assign prices to customers and checkout
Once your prices exist, connect them to your checkout flow or assign them directly to customers so billing actually happens.
Frequently asked questions
What's the difference between one-time and recurring prices in Stripe?
A one-time price charges a customer once, while a recurring price automatically bills them on a set interval, like monthly or yearly, until the subscription ends.
Can one product have both a one-time and recurring price?
Yes, a single product in Stripe can have multiple price options attached, letting you offer both a one-time purchase and a subscription version.
Do I need to write code to set up products and prices?
No, you can create products and prices directly from the Stripe dashboard without writing any code, then connect them to checkout.
How do I bill customers on a monthly vs. annual cycle?
When creating a recurring price, you choose the billing interval, so you can set up separate monthly and annual price options for the same product.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
