How to Set Up Subscriptions on Squarespace 2026

Log in and land on the Dashboard tab, which lists every site tied to your account with its domain and trial or plan status. Pick the site you want to sell subscriptions on and open it — subscriptions are configured per site, inside that site's own commerce settings, not from this top-level account screen. If you manage more than one site, double-check you're editing the right one before you start building a product, since it's easy to open the wrong project from a list like this.

Subscriptions in Squarespace aren't a separate product category — they're a purchase option you add to a regular product. Open an existing product or start a new one, and you'll land on the standard product editor: an Images panel for photos, and an Inventory section with Price, an On Sale toggle, and stock settings. Fill in the basics the same way you would for a one-time item, since the subscription behavior gets layered on top of this same product rather than replacing it.

Below the basic product details, Squarespace gives you a purchase-type choice: let customers pick between a one-time purchase or a recurring one, or restrict the product to "Subscription only" so it can only be bought as a recurring order. Which one you pick depends on the product — subscription-only makes sense for a membership or a box that only exists as a recurring offer, while the choice option suits a physical product you also sell individually, like coffee or skincare that some customers want once and others want on repeat.

Once subscriptions are enabled, a Frequency section appears where you set how often the order repeats — a number paired with a unit like Week or Month — and a Billing Cycle dropdown that controls how long the subscription runs, including a "Never Expires" option for an ongoing plan. Pick intervals that match how the product actually gets used: weekly for something consumable, monthly for a membership or digital drop. Getting this wrong is one of the most common subscription complaints, so match the cadence to how fast a customer would realistically want a refill or renewal.

The same panel includes a Discount field, entered as a percentage, that Squarespace applies automatically to every recurring order on that plan. This is the standard lever for making a subscription worth committing to — a modest discount, even five or ten percent, is often enough to convert a one-time buyer into a subscriber, since it rewards the commitment without eating your margin on every single unit. Add it here rather than through a separate promotion, since a subscription-specific discount applies consistently to every renewal without needing to be reissued.

Recurring orders only work if your store can actually charge a saved payment method automatically, so before launching, verify your payment processor is fully connected and that recurring billing is enabled at the account level, not just on the individual product. Walk through a test purchase if you can, so you see exactly what a customer experiences when they choose the subscription option at checkout versus a one-time buy.

Once real subscribers start signing up, Squarespace's order and customer tools let you see who's on an active subscription, when their next renewal is due, and handle cancellations or payment failures as they come in. Check this regularly, especially in the first few weeks after launch, since failed renewal payments are the main reason subscription revenue quietly leaks — catching a declined card early is much easier than trying to win back a lapsed subscriber later.