How to Add Pop up on Squarespace, Promotional or Email Popup Guide 2026
By Impran M N
A well-placed popup can grab attention for a sale, announce an offer, or grow your email list without much setup. This guide covers turning on Squarespace's Promotional Popup feature, choosing a layout, and customizing the content for your goal.
01Log in and open your dashboard
Sign in at squarespace.com, using Continue with Google if linked, then open your site's backend.
02Find the Promotional Popup feature
Go to Pages in the left-hand menu, scroll to Website Tools, and click on Promotional Popup.
03Enable the popup
Flip the toggle switch to activate the popup, then click Save to apply the change.
04Choose a layout
Click Change Layout and select the popup style that fits your site's design and purpose.
05Customize content and save
Edit the popup message, add an email field for newsletter signups or a call-to-action, then click Save again to make it live.
Frequently asked questions
Where do I find the popup settings on Squarespace?
Go to Pages, scroll to the Website Tools section, and click Promotional Popup.
Can I use the popup to collect email signups?
Yes, you can add an email field in the popup content editor to build a newsletter or email list.
How many popup layouts can I choose from?
Squarespace offers several layout options you can browse and select through the Change Layout button.
Will popups annoy my visitors?
A well-timed, clear popup can drive conversions, but showing too many or too often can turn visitors away, so use them thoughtfully.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.



