How to Import Reviews from Amazon to Shopify for Free, Best App Extension to Import External Reviews

From your Shopify admin, search the App Store for a product review app that supports importing from external sources — Ali Reviews (branded as Kudosi in the admin) is a common free option built for exactly this. After installing, it adds itself to your Sales channels / Apps list in the left sidebar, with its own dashboard covering review insights: reviews received, published reviews, average rating, and how many products currently have no reviews at all. Run through its quick setup guide first — it typically takes just a few steps to get review widgets ready to display on your storefront.

Open Amazon in a separate tab and search for the exact product you're selling — matching brand, model, and variant matters, since importing reviews for the wrong listing misleads customers and can violate marketplace and consumer-protection rules in some regions. Amazon's search results show star ratings, review counts, and how many units were bought recently, which is useful for quickly judging whether a listing has enough genuine reviews worth importing versus one with only a handful.

With the browser extension installed and the correct Amazon product page open, click the extension icon to open its side panel. It shows your connected Shopify store domain and lets you pick which product in your store the imported reviews should attach to — matching it against the Amazon listing you're currently viewing. Below that, it lists the reviews it found on the page, each with its star rating, reviewer name, and date, ready to select for import.

Scroll down the Amazon product page to its full Reviews tab, where the extension typically adds a floating Import Reviews button alongside the standard Amazon review list. Read through a handful of reviews before importing everything — pick ones that are detailed, verified purchases, and genuinely describe using the product, since a wall of one-line five-star reviews looks less credible to shoppers than a mix that includes real detail. Click Import Reviews once you're satisfied with the selection to pull them into the app.

Back in your Shopify admin, open the review app's Manage Reviews section to confirm the imported reviews landed on the correct product, with the right star ratings and reviewer names intact. From here you can edit display order, hide any that don't fit your brand voice, and adjust which review fields show publicly, like reviewer photos or verified badges — most apps convert Amazon's date and rating format automatically during import.

Reviews sitting in the app's dashboard don't help shoppers until the widget is actually placed on your product page — check your theme editor to confirm the review block is added and visible near the product description or add-to-cart button, where shoppers are most likely to see it before deciding. Test on both desktop and mobile, since review widgets are a common spot for layout issues on smaller screens.