Fix & Change Google Workspace Logo to Your Company's Custom, Logo is Not Showing on Google Workspace
By Impran M N
Your company logo is one of the few branding touches Google Workspace exposes across Gmail and other apps, which makes it frustrating when an upload just doesn't take. Most of the time the fix isn't complicated — it's finding the right settings page, since the logo control lives a few clicks deep inside Account settings rather than somewhere obvious like a branding menu. This guide walks through signing into the Admin console, locating the Personalisation section, and correctly uploading a logo so it actually appears.
01Sign in to the Google Admin console
Only an account with admin privileges on your Workspace domain can change the organization-wide logo, so start by signing in with your admin email at admin.google.com. If you land on a password verification screen showing your admin address, that's expected — Google routinely re-confirms identity before letting you into account-level settings.

02Open Account settings
Once inside the Admin console, expand Account in the left sidebar and click Account settings. This section covers everything tied to your organization as a whole — account management, personalisation, conflicting accounts, and legal and compliance — rather than settings for an individual user or device, which is why it's easy to overlook if you're used to looking in Apps or Security instead.
03Find the Personalisation section and confirm no logo is set
Scroll down Account settings until you reach Personalisation, which shows a Logo field. If your upload silently failed, this is where it'll be obvious — the field will read "No logo set" even though you're sure you uploaded something. Seeing this confirms the problem is that the logo never actually saved, rather than a caching or display delay elsewhere in Workspace.

04Upload the corrected logo
Click into Personalisation and choose Custom logo, then use Upload from device or By URL to add your image — Google requires the file to be in JPEG, PNG, or GIF format, and an unsupported format is one of the most common reasons an upload fails without any error message. If you're replacing an existing logo, as in a case where a placeholder image was already set, the current image shows in the preview box so you can confirm you're overwriting the right one before saving.

05Save and check for propagation delay
Click Save at the bottom of the Personalisation panel, then check Gmail and other Workspace apps. A correctly uploaded logo in the right format usually shows up within minutes, but it can occasionally take longer to appear everywhere as the change rolls out across services — give it some time before assuming the upload failed again.
06Confirm it displays consistently for your organization
Once the new logo appears for you, have another user in your organization check their own Gmail or Workspace apps, since the logo is set at the account level and should be identical for everyone, not something each person configures individually. If it's showing correctly for you but not for others after enough time has passed, that's worth flagging to Google support rather than re-uploading the same file again.
Frequently asked questions
Why isn't my custom logo showing up in Google Workspace?
This is most often caused by the upload not actually saving — check Account settings → Personalisation and confirm it doesn't still read "No logo set" — or by an unsupported image format.
What image format works best for a Google Workspace logo?
Google accepts JPEG, PNG, or GIF files for a custom logo; using an unsupported format is a common reason an upload fails silently.
How long does it take for a new logo to appear?
Once uploaded correctly, it can take anywhere from a few minutes to a few hours to fully appear across all apps and users.
Do all users see the same company logo?
Yes, once set by an admin in Account settings, the custom logo applies organization-wide and should appear consistently for every user.
Do I need admin access to change the logo?
Yes — the logo lives under Account settings in the Admin console, which only accounts with admin privileges on the Workspace domain can access.
About the author

Impran M N
I've been hooked on technology for as long as I can remember — especially the new tools and AI apps that seem to land every other week. Easy Tech Tuts is where I write up whatever I've just worked out: I do the task in the real product, record the screen, and turn it into the guide I wish I'd found first.



