How to Set Up a WhatsApp Campaign in Brevo Easily 2026

WhatsApp campaigns are not available on every Brevo tier. Brevo's own comparison marks Free, Starter, and Standard with an X, while Professional and Enterprise show it as an available add-on.

If you're on a lower plan, the Marketing > Campaigns > WhatsApp path described below simply won't have anything to click. It's worth checking this first rather than working through the rest of the setup and hitting a wall at the send step.

Before any of the campaign screens matter, Brevo needs your WhatsApp Business account linked and at least one phone number connected. This is a separate setup flow from the campaign builder itself, so if you haven't done it yet, expect to be redirected there before you can proceed. Brevo also explicitly prohibits sending passwords in readable form or any content that requires authentication, such as auto-login links, inside a WhatsApp message, so plan your message content with that restriction in mind from the start.

Go to Marketing, then Campaigns, then WhatsApp, and click Create campaign. Choose WhatsApp as the campaign type, then name it in the text field that appears — up to 60 characters.

This name is only visible to you inside the Brevo dashboard; your recipients never see it, so use something that will help you find the campaign later rather than anything customer-facing. Click Start to move into the actual campaign setup.

In the From section, click Edit to pick which of your connected, verified WhatsApp numbers the campaign sends from. If you manage more than one brand or region through the same Brevo account, this is where you make sure the right number is attached, since recipients will see this as the contact they can reply to directly on WhatsApp.

Move to the To section and choose which contact list or segment receives the campaign. Because WhatsApp marketing is opt-in and Meta actively polices unsolicited messages, only send to contacts who've explicitly consented to WhatsApp communication — reusing an email list without checking WhatsApp consent is a fast way to get a sender number flagged or suspended.

In Message content, build the actual text your recipients will see, keeping Brevo's content restrictions in mind. Once the message is ready, use the Schedule your campaign section to send immediately or set a future time. One current limitation worth knowing before you plan a US-focused send: Brevo's documentation notes that as of April 1, 2025, Meta has temporarily suspended WhatsApp marketing templates to numbers with a United States country code, so check Meta's own documentation if your list includes US contacts.