Easy Tech TutsHow to Insert Images in Power BI Desktop (Logos, Icons & More) Easily 2026
By Impran M N
A report can look far more finished with the right logo or icon in place, but it's not always obvious where that option lives in Power BI Desktop. This guide covers how to insert images like logos and icons directly into your reports. It's useful for anyone who wants their dashboards to reflect brand identity or communicate visually alongside the data.
01Access the image insertion feature
Open the Insert ribbon in Power BI Desktop and choose the Image option to browse for a file to add to your report.
02Choose the type of image to use
Decide whether you're adding a company logo, a small icon, or a decorative graphic, since sizing and placement expectations differ for each.
03Size and position the image
Resize the inserted image and drag it into place, aligning it with other elements on the canvas for a clean, intentional layout.
04Apply images to common business use cases
Use logos in report headers for brand consistency, or icons next to KPIs to make categories easier to recognize at a glance.
05Consider automated reporting workflows
For reports distributed regularly, keep a consistent image and layout template so future versions stay visually aligned without extra setup work.
Frequently asked questions
What image file formats does Power BI Desktop support?
Common formats like PNG, JPEG, and similar standard image types are generally supported for direct insertion into reports.
Can I resize an image without distorting it?
Holding the appropriate resize handle while dragging typically maintains the image's aspect ratio, preventing stretching or distortion.
Do inserted images increase the report file size significantly?
Large, high-resolution images can add noticeably to file size, so it's a good idea to use appropriately compressed images where possible.
Can I make an inserted image clickable like a button?
Yes, images support the same Action settings as shapes, so you can turn a logo or icon into a clickable link to a page or URL.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
