How to Add a Logo in Power BI Desktop (Brand Your Reports) Easily 2026
By Impran M N
A report without any branding can feel generic, especially when it's going to stakeholders outside your immediate team. This guide covers how to add a logo in Power BI Desktop so your reports carry consistent brand identity. It's a simple step that helps dashboards look more polished and recognizable as they get shared around.
01Navigate the Power BI interface
Open the Insert ribbon in Power BI Desktop, where you'll find the Image option used to bring your logo file onto the report canvas.
02Add your logo
Browse to your logo file and insert it, placing it in a location that fits your layout, such as a top corner near the report title.
03Resize your logo
Adjust the logo's size so it complements the report without dominating the page, keeping it proportionate to other header elements.
04Apply best practices for branding
Keep the logo's placement and sizing consistent across every page and every report you build, so your organization's reports feel unified.
05Consider professional use cases
Use branded reports for client-facing presentations, sales dashboards, or any report leaving your internal team where brand consistency matters.
Frequently asked questions
What image format should I use for a Power BI logo?
A PNG file with a transparent background usually works best, since it blends cleanly with different report background colors.
Can I make the logo clickable so it links to my company website?
Yes, an inserted logo image supports the same Action settings as other shapes, letting you turn it into a link to a URL or another report page.
Will my logo appear the same way on mobile reports?
It's worth checking the mobile layout separately, since logo placement and sizing can need adjustment to look right on a smaller screen.
Can I set a logo to appear automatically on every new report?
Power BI doesn't include a built-in default logo template, so many teams handle this by starting new reports from a saved template file that already includes the logo.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.



