Easy Tech TutsHow to Create an Email Template in HubSpot, Build & Setup Custom Template Easily 2026
By Impran M N
Setting up a custom email template in HubSpot means choosing a starting layout, then customizing it with your branding and personalization before it's ready for campaigns. This guide covers navigating to the Email dashboard, arranging content blocks in the drag-and-drop editor, and adjusting global style settings. It ends with previewing your work across devices and saving it for reuse.
01Open the Email dashboard
Go to Marketing in HubSpot and click into the Email directory.
02Start a new template
Click Create Email and choose the drag-and-drop layout canvas.
03Pick a starting theme
Browse the theme rows and select a clean baseline template to build from.
04Arrange your content blocks
Drag text blocks, spacers, and media elements into the canvas from the sidebar.
05Personalize and brand it
Inject contact personalization tokens and set your font hierarchy and brand colors.
06Preview and save
Check mobile and desktop previews, then save the template to your master library.
Frequently asked questions
Can I start an email template completely from scratch?
Yes, the drag-and-drop layout canvas lets you build a template without starting from a preset theme.
How do I add personalized fields to my email?
Highlight text in the editor and use the personalization token option to insert contact or company data.
Where are saved templates stored?
Completed templates are saved to your master library so they're reusable across future campaigns.
Should I check how my template looks on mobile?
Yes, reviewing the mobile versus desktop preview helps catch layout issues before sending.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
