Easy Tech TutsHow to Build an Email Template in HubSpot, Create New Custom Template Easily 2026
By Impran M N
Building a reusable email template in HubSpot means setting up a consistent layout once and reusing it for every future campaign. This guide covers starting a new template from the Design Manager, arranging structural blocks, and adding your branding and personalization tokens. It ends with saving the layout and testing how it renders across devices.
01Open the Templates directory
Go to Marketing, then find the Files and Templates directory in HubSpot.
02Create a new template
Click Create Template and select the drag-and-drop email framework.
03Name and categorize it
Input an identifiable template name and assign a category label for organization.
04Arrange your layout
Use the sidebar module panel to drag structural sections into the email canvas.
05Add branding elements
Insert your logo, set typography, and define background color rules for consistency.
06Personalize and save
Inject personalization tokens into text blocks, add a footer module, and save your completed layout.
Frequently asked questions
Can I reuse a HubSpot email template across campaigns?
Yes, once saved, custom templates are available in your library for future email campaigns.
Do I need design skills to build a template?
The drag-and-drop editor is built for non-designers, letting you arrange blocks without writing code.
Can I add personalization tokens to a template?
Yes, you can inject dynamic tokens into rich-text blocks to personalize emails sent from the template.
Should I test the template before using it live?
Yes, running a test render across multiple device previews helps catch formatting issues before sending.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
