Easy Tech TutsHow to Add an Unsubscribe Link in Brevo Easily 2026
By Impran M N
Staying compliant with email regulations means every campaign needs a working, clearly visible unsubscribe option. This guide shows how to add one inside Brevo's drag-and-drop editor, either by linking existing footer text to the built-in unsubscribe tag or by dropping in a pre-formatted footer block. You'll also learn how to test that the link works correctly across devices before sending.
01Open your campaign template
Go to Campaigns in Brevo and open the active email template you want to edit in the visual builder.
02Find or create your footer text
Scroll to the bottom of your email canvas where legal and compliance links typically live, and highlight a phrase like "Unsubscribe here".
03Apply the unsubscribe link type
Open the inline text toolbar's Link icon, and from the link type dropdown, select the specialized Unsubscribe link option so Brevo maps the dynamic tag automatically.
04Or use the pre-built footer block
Alternatively, drag the pre-formatted Footer block from the layout library directly onto your canvas, which already includes a working unsubscribe link.
05Preview and save
Use Preview and Test to confirm the link displays correctly on mobile and desktop, then save your template to lock in the compliance update.
Frequently asked questions
Is an unsubscribe link required in Brevo emails?
Yes, email regulations require a functioning opt-out option, and Brevo's content engine will append a default link if a custom one is missing.
Can I customize where users land after unsubscribing?
You can point the unsubscribe link to a branded confirmation page to keep the experience consistent with your marketing, as long as the underlying opt-out logic still functions.
Will the unsubscribe link work on mobile?
Yes, but you should preview your template on both mobile and desktop views to confirm the link and surrounding text render cleanly.
What happens if I delete the unsubscribe link by accident?
Brevo automatically inserts a default safety link if no custom unsubscribe block is detected, helping you stay compliant even if you forget.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
